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What Is PPC Marketing?
By Francisco Perez of iblogzone.com
Started early 2000, pay‐per‐click or most commonly known as PPC marketing is a form of Internet advertising where marketers display their ads across search engine result pages and websites related to their advertisements. As the term “pay‐per‐click” implies, advertisers only pay when a user clicks on the advertisement. The cost of each click depends on the amount the advertiser has agreed to pay. In most instances, a PPC ads appears as a four‐line ad that includes a headline (50 character
maximum), two short lines of the ads description (200 character maximum) and the advertiser’s link or URL. Although PPC ads are fairly basic (lacking flashy graphics, music, or colors), they are extremely effective since they offer some of the most targeted advertising options available. Unlike traditional forms of media, your PPC advertisement is only displayed to those users who are actively searching for what you have to offer. This means that PPC advertising
proves to be a marketing option that provides a bigger bang for your buck. Better yet, PPC advertising generally costs less than a dollar per click while something like a billboard can run you thousands. With just about 30 dollars per month, you can easily enter the advertising market and become an important competitor. Generally speaking, the PPC marketing process follows these steps:
1. Create an advertiser account with your preferred search engine (Google, Yahoo or Bing)
2. Verify billing information and deposit funds
3. Conduct research and develop a keyword list (these keywords will trigger your ads) - Generally, all search engines have a keyword tool that will help you choose the right ones
4. Specify your bid amount (or the amount you are willing to pay for each click). Start with a low amount, specially if the keyword you choose is not too competitive
5. Develop a creative ad
6. Create a “landing page” (squeeze page) for your advertisements
7. Activate the ad, begin your PPC campaign and start tracking those clicks Hopefully, you will see some conversions from your PPC campaign and remember to try different versions ( heading and descriptions) to see which ones work best. To your success. |
Internet Marketing 101
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This intel was contributed by diTesco
diTesco
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May, 2012
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